Transaction Overview

Lehi, Utah - June 24, 2024 - PCF Insurance Services (PCF), a top 20 U.S. insurance brokerage, announced the strategic acquisition of the Pennsylvania-based insurance business Ignitist. PCF Insurance continues to accelerate its M&A strategy, seeking to acquire teams that strengthen its core business, have a long runway of growth ahead, and align with the company’s entrepreneurial culture.

Founded in 2019, Ignitist is a rapidly growing national direct-to-consumer (DTC) Medicare sales platform specializing in marketing, sales, and distribution of senior benefits solutions, including Dual Eligible Special Needs Plans (D-SNPs), the fastest-growing segment of the Medicare Advantage market.

As an industry-leading provider of senior health product solutions, the Ignitist management team, boasting over 120 years of combined experience in insurance, marketing, and technology, has profitably scaled the business to more than 185 insurance professionals.

This acquisition strengthens PCF Insurance's established footprint in the senior health benefits market, further helping to empower and protect the health and well-being of individuals served by the Medicare network. Additionally, by joining forces with PCF Insurance, the Ignitist team is now able to provide its clients with enhanced coverage solutions, more competitive pricing, and increased market access.

PCF Insurance’s approach to M&A is focused on expanding its operations in high-growth markets, while ensuring that each new business that it integrates aligns with the long-term vision for strategic growth and deepens specialization in key industry verticals.

Sherman & Company served as financial advisor to Ignitist, Inc. on the transaction.